Fiona Rose
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Fiona Rose is CEO of Fitness Passport, Australia and New Zealand's leading provider of corporate fitness & wellbeing memberships, connecting more than 550,000 employees and their families to +2,300 facilities across +950 employer partners.
Her perspective on workplace wellbeing is grounded in what actually drives behaviour change at scale. She is a pragmatist who believes the gap between employer intent and employee participation comes down to access, choice and whether a benefit works for people's lives, not just their working hours. At Fitness Passport, this has meant prioritising family inclusion, facility breadth, and affordability as the foundations of a genuinely used benefit rather than a ticked box.
An active swimmer, lifelong netball player, and a mother of four, Fiona brings personal conviction to her professional mission: building the evidence that investing in employee wellbeing is one of the highest-returning decisions an organisation can make for its people.