Who’s Speaking at HR Retail Africa 2026

Natalia Trapl

People and Transformation executive with more than 25 years’ experience leading cultural and organisational change across multi-site retail businesses in Australia and New Zealand. Known for her commercially grounded approach to People & Culture, Natalia focuses on aligning employee experience, leadership capability and organisational performance to drive sustainable business outcomes.

As General Manager of People and Strategic Transformation at Freedom, she partnered with the CEO to help lead a multi-year turnaround of a $400M retail business, embedding leadership capability at the store edge and positioning employee experience as a key commercial driver of customer outcomes and growth.

Natalia is passionate about building high-performance cultures where frontline leadership capability and engaged teams translate directly into stronger customer experiences and business performance.